Designing holistically.
I’m a design leader, working at the intersection of business innovation, creativity and technology. I bring a holistic approach to design with a background in product (UX/UI) design, service design, design research, brand development and design thinking.
Most recently, I was a senior product design lead at HP, a designer in residence at UCSD Design Lab, on the board of Design Forward Alliance and teaching at the New School of Architecture and Design in San Diego.
SELECTED WORK
PRODUCT AND SERVICE DESIGN
HOUSECALL PRO - Increasing engagement and building a design system for a saas software catering to the home service industry.
HP DAAS (Device as a service) - Designing a new service for a hybrid work force
CITY CANVAS - Taking a peoples first approach to design a arts and culture platform for the City of San Diego.
BRANDING AND OTHERS
THE 20TH INTERNATIONAL SYMPOSIUM ON ELECTRONIC ART - Designing for a global design conference
COMEDY CENTRAL - Launching comedy central in Middle East
DOVE (REAL BEAUTY) - New product launch for dove skin care
DUNHILL (ART OF BLENDING) - Designing a mechanism to build engagement with the youth
