Designing holistically.
I’m an experienced design leader and educator at the intersection of design, business innovation, and technology. My expertise spans product design (UX/UI), service design, design research, brand development, design thinking, and AI-driven solutions for both startups and enterprises. I bring a holistic approach to leading teams and creating user-centered innovations.
Currently based in San Diego, CA, I work at HP, where I lead design initiatives that merge strategic vision with impactful execution.
SELECTED WORK
PRODUCT AND SERVICE DESIGN
HOUSECALL PRO - Increasing engagement and building a design system for a saas software catering to the home service industry.
HP DAAS (Device as a service) - Designing a new service for a hybrid work force
CITY CANVAS - Taking a peoples first approach to design a arts and culture platform for the City of San Diego.
BRANDING AND OTHERS
THE 20TH INTERNATIONAL SYMPOSIUM ON ELECTRONIC ART - Designing for a global design conference
COMEDY CENTRAL - Launching comedy central in Middle East
DOVE (REAL BEAUTY) - New product launch for dove skin care
DUNHILL (ART OF BLENDING) - Designing a mechanism to build engagement with the youth
