DUNHILL - ART OF BLENDING

British American tobacco

Role: Invention, experiential design, activation

OVERVIEW: This project was an extension of my personal work on the Art of sound, adapted to focus on the needs of the client. Over the last 100 years, Dunhill have become the Masters of Blending. To coincide with the launch of their new Blend Variant packs, they asked us to engage people with an “experience beyond the ordinary”.

A unique machine that blends music and technology, with paint and brushes was created. Bringing the Art of Blending to life. Consumers walk up to the machine and cycle through hundreds of music tracks or attach their phone to play the track they want. The tracks are then blended through the machine. The vibrations pulsing through the speakers, activated a unique paint brush system.

Over the duration of the music, a blend was created of different colored paints on the canvas beneath. Each bespoke artwork was then dried and finished with a unique Dunhill signature, that customers can walk away with.

PROTOTYPES - ART OF SOUND