DOVE - REAL BEAUTY

Skin and hair care

Role: Product launch, book and event, design

OVERVIEW: For Dove’s new product launch we ran a campaign asking friends to describe whats beautiful in each other.

The insight was simply that women tend to be very self critical and it helps to see oneself through another persons eyes. The campaign went viral. We ran a full ATL and BTL campaign.

The testimonies of these women organically led to a book launch. There was a substantial increase in the social media following and the sales of the product.